Albo’s gambling ad gamble: too little too late?
Apr 17, 2026 •
For years, gambling advertising has spread far beyond the ad break, becoming a familiar part of how Australians watch sport, follow news about sport and spend time online. Three years after the Murphy review called for a comprehensive ban, the Albanese government has finally responded.
But the government’s plan to reign in online gambling advertising has drawn sharp criticism. With campaigners and crossbenchers arguing it falls well short of what was recommended.
And in that gap, a bigger fight has opened up about how deeply betting has worked its way into Australian media and Australian’s lives.
Today, Crikey media reporter, Daany Saeed, on the government’s plan to reduce gambling ads, and why its long-awaited response is already under fire.
If you enjoy 7am, the best way you can support us is by making a contribution at 7ampodcast.com.au/support.
Albo’s gambling ad gamble: too little too late?
• Apr 17, 2026
Albo’s gambling ad gamble: too little too late?
For years, gambling advertising has spread far beyond the ad break, becoming a familiar part of how Australians watch sport, follow news about sport and spend time online. Three years after the Murphy review called for a comprehensive ban, the Albanese government has finally responded.
But the government’s plan to reign in online gambling advertising has drawn sharp criticism. With campaigners and crossbenchers arguing it falls well short of what was recommended.
And in that gap, a bigger fight has opened up about how deeply betting has worked its way into Australian media and Australian’s lives.
Today, Crikey media reporter, Daany Saeed, on the government’s plan to reduce gambling ads, and why its long-awaited response is already under fire.
If you enjoy 7am, the best way you can support us is by making a contribution at 7ampodcast.com.au/support.
Guest: Crikey media reporter Daanyal Saeed
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7am is a daily show from Solstice Media.
It’s made by Arielle Richards, Atticus Bastow, Chris Dengate, Daniel James, Krystal Keller, Nicole Johnston, Travis Evans and Zoltan Fecso.
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