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The new Dollarmites: how fossil fuel giants are targeting kids

Jun 30, 2026 •

For decades, the Dollarmites program turned schoolchildren into customers. 

The controversial scheme, now axed, gave Australia’s biggest bank access to kids, classrooms and their cash under the guise of teaching financial literacy.

Now it’s happening again. 

A new report has found the country’s biggest fossil fuel companies are using the same strategy – with multimillion-dollar programs and sponsorships targeting millions of Australian children.

Today, Comms Declare founder Belinda Noble on how the tentacles of big coal, oil, and gas are reaching into Australian classrooms and manipulating students.

If you enjoy 7am, the best way you can support us is by making a contribution at 7ampodcast.com.au/support.

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The new Dollarmites: how fossil fuel giants are targeting kids

1968 • Jun 30, 2026

The new Dollarmites: how fossil fuel giants are targeting kids

For decades, the Dollarmites program turned schoolchildren into customers. 

The controversial scheme, now axed, gave Australia’s biggest bank access to kids, classrooms and their cash under the guise of teaching financial literacy.

Now it’s happening again. 

A new report has found the country’s biggest fossil fuel companies are using the same strategy – with multimillion-dollar programs and sponsorships targeting millions of Australian children.

Today, Comms Declare founder Belinda Noble on how the tentacles of big coal, oil, and gas are reaching into Australian classrooms and manipulating students.

If you enjoy 7am, the best way you can support us is by making a contribution at 7ampodcast.com.au/support.

Guest: Comms Declare founder, Belinda Noble

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7am is a daily show from Solstice Media.

It’s made by Arielle Richards, Atticus Bastow, Chris Dengate, Daniel James, Krystal Keller, Ruby Jones, Travis Evans and Zoltan Fecso.

Our theme music is by Ned Beckley and Josh Hogan of Envelope Audio.





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1968: The new Dollarmites: how fossil fuel giants are targeting kids