When kids = content: Inside the world of family influencers
Apr 16, 2026 •
It started as a bunch of mummy bloggers on the internet trading tips on everything from breastfeeding to toddler tantrums.
Now the world of child and family influencers has become a billion-dollar business where kids equal content and absolutely nothing is off limits.
Today, Fortesa Latifi, author of the new book “Like, Follow, Subscribe: Influencer Kids and the Cost of a Childhood Online” offers a rare look inside the belly of the beast from some of the kids who have come out the other side.
If you enjoy 7am, the best way you can support us is by making a contribution at 7ampodcast.com.au/support.
When kids = content: Inside the world of family influencers
1881 • Apr 16, 2026
When kids = content: Inside the world of family influencers
It started as a bunch of mummy bloggers on the internet trading tips on everything from breastfeeding to toddler tantrums.
Now the world of child and family influencers has become a billion-dollar business where kids equal content and absolutely nothing is off limits.
Today, Fortesa Latifi, author of the new book “Like, Follow, Subscribe: Influencer Kids and the Cost of a Childhood Online” offers a rare look inside the belly of the beast from some of the kids who have come out the other side.
If you enjoy 7am, the best way you can support us is by making a contribution at 7ampodcast.com.au/support.
Guest: Author and journalist, Fortesa Latifi
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7am is a daily show from Solstice Media.
It’s made by Arielle Richards, Atticus Bastow, Chris Dengate, Daniel James, Krystal Keller, Nicole Johnston, Travis Evans and Zoltan Fecso.
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